Logo and Company Branding go hand-in-hand but they are not the same thing. A Logo is a business’ identification in its simplest form via a recognizable mark or symbol and Branding is an emotional experience.
Logo’s come first to start the companies Branding Process. It should be simple, memorable, versatile, appropriate and timeless. An effective company Logo paves the way for great Branding! Branding is the emotion behind what someone feels, sees and tastes when they interact with your company. Your Brand is the image showcasing what your business believes and strives to accomplish. As a result, your brand becomes your personality and along with that personality comes numerous associations.